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When celebrity sponsorship goes wrong
It seemed like a brilliant idea to inspire Europeans to drive a chic little car on a road trip across the continent, under pristine blue skies and sunshine.
Mon, 06 Feb 2012 12:47:35 -0800 Well, it seemed like a good idea at the time ...
It seemed like a brilliant idea to inspire Europeans to drive a chic little car on a road trip across the continent, under pristine blue skies and sunshine.
Sun, 05 Feb 2012 21:14:28 -0800 The vex factor
What seems like a brilliant idea at the time can have a habit of backfiring badly. Stephanie Gardiner reports.
Sun, 05 Feb 2012 22:36:36 -0800
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